United Kingdom - June 2024

United Kingdom - June 2024

For further information on exhibiting contact Lucy Findlay, Event Director.

Saudi Arabia - November 2024

Saudi Arabia - November 2024

For further information on exhibiting contact Lucy Findlay, Event Director

India - February 2025

India - February 2025

For further information on exhibiting contact Lucy Findlay, Event Director

Sweating Your Assets: A balanced view on instructor pay

Wednesday 14th June 15:30 - 15:50

EMD UK

Not another debate on instructor pay?! Actually, no! In this session, we're taking a balanced view and unpacking the realities of what it actually costs instructors and operators to run their businesses. It's time to have an open conversation, leaving no stone unturned.
We'll begin by shedding light on the challenges that leisure operators are grappling with in the ever-evolving fitness landscape. From rising costs to shifting consumer demands, operators have their fair share of hurdles to overcome. Understanding these challenges is crucial in fostering empathy and finding common ground.

But let's not forget about the hardworking instructors who bring the fitness magic to life! We'll explore the true costs and investments they make to deliver exceptional experiences. From ongoing education to equipment maintenance, instructors shoulder a significant burden. It's time to give credit where credit is due and understand the financial realities they face.

In this session, we'll tackle the elephant in the room and discuss how instructors and operators can meet in the middle. It's time to flip the script and switch the narrative from "them and us" to a more cohesive relationship. Collaboration, communication, and transparency will be key. We'll delve into strategies and best practices that can help bridge the gap, creating a win-win situation for both parties.
Join us for a candid and thought-provoking session that aims to transform the way we approach instructor pay. It's time to sweat our assets, embrace unity, and ensure a thriving future for the entire fitness industry.

Speaker

Gill Cummings-Bell

Interim CEO

EMD UK

Gill Cummings-Bell is director of training provider, Drummond Education. Gill has been a group exercise teacher for over 40 years and has provided education for hundreds of fitness professionals. Gill has considerable skills in the fitness sector, including class development, strategic management, quality assurance, and planning and development.

Gill consults and presents both nationally and internationally, presenting workshops on education and health related topics around the world.

Exhibit at Elevate

Are you interested in participating at Elevate
Contact the sales team and see how exhibiting can help your business:

Lucy Findlay

Event Director

+44 (0)7826068242
lucy.findlay@elevatearena.com