Maria Adelaide is a highly-respected fitness professional. She is an Instructor Trainer for Merrithew® specializing in STOTT PILATES® Mat, Reformer, Cadillac, Stability Chair and Barrels as well as a qualified-Yoga teacher. Having moved to London from Italy to continue her professional dance career, she first discovered Pilates whilst at the London Studio Centre, the performing art college where she graduated.
Maria Adelaide tailors each class safely and creatively. Her approach focuses on alignment and the connection between fluid-movement and the breath to ensure that her students feel stronger and more flexible with improved physical awareness. Maria Adelaide provides excellent and responsive advice and mentoring to ensure that her students receive first-rate support when preparing for and following their examinations.

Huw is the CEO of ukactive, the not-for-profit health body which represents the physical activity sector and has a mission to get More People, More Active, More Often. He took the role in July 2019 following three years as Director of Public Affairs, Communications and Research. During his ukactive career, Huw has played a key role in shaping ukactive’s strategy and business plan, as well as leading the organisation’s engagement with government and wider stakeholders.

In 2017, Huw was named Leisure Sector Champion for the Department of Work & Pensions disability taskforce, aiming to ensure that the work of the sector in the disability space is aligned to the DWP’s objectives.

Previously, Huw was the Public Affairs lead at British Tennis, working across both the Lawn Tennis Association and The Tennis Foundation. He has also worked for both the Department for Culture, Media and Sport and Olympic Delivery Authority during the delivery of the 2012 Olympic and Paralympic Games.

After three decades David is well known for his unique fitness industry knowledge. Providing media commentary, articles, along with public speaking to spark debate within and create support for the sector at large. David and his team are recognised as the go-to for market trends, data and insight built from the annual National Fitness Audit. Passionate about Active Ageing and Climate Change David is at the forefront of new thinking on these subjects along with the new Collective Knowledge for the industry.

Dr. Sam Miller is the co-founder and CEO of Atlas AI. They are building AI-powered fitness tutorials for beginners. Their app uses computer vision to teach people how to find the best exercises for them, and how to do each exercise with good form. Atlas AI is a seed-stage startup, backed by VCs including Techstars and Startup Health. Sam holds an AI PhD from the Alan Turing Institute and represented the University of Cambridge in powerlifting.

Founder and CEO of a new start-up business Longevity which commercialises the science & tech that exists in the ‘longevity’ space. Neil has extensive experience in senior executive positions and is one of the few UK based fitness professionals to have experience across the all sectors of the health & fitness industry including private, public and franchising both in the UK and mainland Europe. Neil’s expertise spans roles including CEO of énergie Fitness, MD 1Life Management Solutions & CCO of Everyone Active. Previous Board member of ukactive.

Accomplished Freelance Trainer/ Tutor to the fitness industry-LOVE my job

Passionate about the exerciser experience. Skilled in the creation & delivery of staff learning & development workshops (CPD). Involved in qualification delivery, assessing & quality assurance since 1997. Experienced in supporting, Colleges, Training Providers, Operators & Equipment Manufacturers.

Speaker/ presenter-when absolutely, undoubtedly, & unequivocally, no-one else is available.

Lara Morgan is a British entrepreneur with a track record of delivering exceptional accelerated growth. Her investment strategy in wellbeing products primarily is pinned to improving life’s journey. Investing as a family office she has a portfolio of seven consumer services businesses which she works to drive sales, leadership and innovation. She is an inspirational leader with a legacy of building world-class teams and aligning organisations behind a clear strategy. She practices the art of selling and creating win-win customer partnerships for her brands 24/7. Her specific expertise is in sales strategy, customer insight and brand development, multichannel and multisite management plus organic or M&A / partnership driven expansion.

Kate Corfield, Head of Fitness Development at Ministry of Sound has an innate passion for all things fitness, wellness, and workplace wellbeing. With a goal to make moving your body more appealing and achievable, and corporate wellbeing less boring, gym design, programming, consumer habits, and innovation lie at the forefront of how she navigates the industry.

Anna excels at helping people get out of their own way, so that they can get unstuck in their lives and businesses. A former Secondary School teacher who set up her own successful enterprise before becoming Managing Director of Heart Centred Business, Anna and the HCB Team have helped thousands of women to create an income, a business and a mindset beyond anything they believed to be possible. With Heart Centred Businesses clients typically increasing their income by £50,000-100,000 within 12 months of implementing the HCB business principles, Anna teaches what works rather than what's popular.

Rob is the Fitness Director at Third Space, leading all aspects of Fitness & Personal Training for the group. Rob has a wealth of experience in several markets having held senior roles at Holmes Place, Virgin Active, David Lloyd, and Next Gen Australia. His passion for developing people and creating world class member experiences has enabled him and the team to produce a culture at Third Space that enables members and team members alike to be their Personal Best.

Dr Edwina (aka Eddie) Brocklesby is the CE/founder of Silverfit Charity and is the oldest British woman to have completed an Ironman triathlon at the age of 74. She has spent the last twenty years taking part in marathons, triathlons and Ironman races across the globe, has represented GB in many European and World triathlon and duathlon championships, cycled in a 4 women relay of over 3000 miles across America and completed five further Ironman triathlonsEdwina founded Silverfit in 2013, a charity devoted to increasing physical activity and social inclusion for older people – having fun. It has gone from strength to strength and is now a success in 17 venues across 9 London boroughs, with over 500 attending sessions every week, and a high retention rate she puts down to the socialising elementIn April 2018 Brocklesby became a published author with the release of her autobiography, Irongran. Leading to a wide range of coverage on TV, Radio, and in national and local newspapers and multiple magazinesBorn in 1943 Edwina was a social worker for 50 years, educated at the University of Nottingham with a Bachelor’s degree in Economics and then the University of Leicester with a PhD relating to Adoption and Contact.in 2009. Edwina is a mother of three and grandmother of four and in the recent New Year’s Honours list she received the British Empire Medal for services to the Health and Wellbeing of older people.

A former professional footballer, Steve has over 20 years’ experience in sport and as a leader in global fitness coaching, 121 training, management, leadership and education. A movement and performance specialist, UEFA Licensed Football Coach and international speaker and educator Steve has worked extensively with whole body vibration training and therapy for over a decade, delivering high performance education to elite teams and organisations all over the world.

Chris is the Performance Master Trainer at Third space where he provides exceptional

Leadership, education, coaching and mentoring for both fitness professionals and individual athletes.

He has always stayed at the forefront of innovation, to create the best possible environment for success and to drive the performance of his teams.

An expert in group training and concept creation chris constantly challenges what is possible to drive the member experience and put people at the heart of his coaching philosophies.

As an avid endurance athlete, it will be no surprise that his nickname appears as ‘Enduro’ on his Myzone

Dave Messenger is the EDI Lead for Watford FC and has been with the club for 8 years in various roles including Supporter Liaison Officer and Disability Access Officer. Dave has been an integral part of the club’s continued success in achieving the Advanced Level of the PLEDIS (Premier League's equality, diversity and inclusion standard) and leads the club’s work to tackle all forms of discrimination, as well as developing the club’s internal EDI strategy.

Recently appointed EDI Sector Lead for CIMSPA, Catherine returns to the sport, fitness & physical activity sector, bringing a wealth of knowledge and experience around EDI strategy, governance and implementing progressive change from her role in professional football, through working with football clubs, in an equitable manner, to achieve a more inclusive fan experience and working environment. Catherine has also previously held, a number of advisory roles within the sport, fitness and physical activity sector, which enabled organisations to carve out tangible and sustainable frameworks, into becoming more inclusive.

Catherine is a trustee for Merseyside Sport Partnership, where she is enjoying combining her passions around exercise and physical activity and equality, to create a more accessible and inclusive environment for people to participate.

Tim joined ukactive in March 2020. As the Lead for EDI at the trade body for fitness and leisure, his remit includes developing the sector towards greater inclusivity. ukactive supports its members through standards, programmes, campaigns and interventions to deliver it’s mission of ‘more people. more active, more often’. Tim is passionate about the role of Diversity and Inclusion as a key function to deliver ‘Vision 2030’ – developing the sector to be more inclusive and engaging with 20% of the population.

Tim was previously working at Premiership Rugby. During his time at the executive body running professional rugby union in England he developed and delivered an Inclusion Strategy involving campaigns, programming and policy for each of the 9 ‘protected characteristics’. His notable work included a ‘Commitment to Accessibility’ which was shortlisted for a BT Sport Industry Award in 2018, and the ”Project Rugby’ programme which was shortlisted for a British Ethnic Diversity Sports Award and was a two-time award winner at the Sport Business Awards.

Responsible for the deployment and execution of Technogym UK's digital solutions Martin leads a team built around fostering customer satisfaction, loyalty, long-term sustainability, and benefit. With a career built around fitness operations Martin understands the needs and challengers of operators and has spent the last 10 years at Technogym shaping, designing, and leading many successful digital projects across wide spectrum of fitness clubs as well as universities, corporates, and hospitality clients. Martin looks forward to sharing his insights at Elevate 2023 on the growing importance of digital in today’s market as well as some of the key pillars for success.

Sue has over 30 years’ experience in the fitness industry as a group ex Instructor, PT and International Fitness presenter, developing programming and education in the UK and America for brands including TRX, TriggerPoint, and Total Gym. Throughout the pandemic Sue represented the group exercise sector, working with the government to support instructors and ensure they were able to get back teaching face to face. As part of this work Sue authored the Group Ex Support Pack and Return to Play guidelines. Sue work for instructors continues – she is currently in talks with PRS for Music to seek simpler, more cost-effective music solutions for the sector.

A communication and engagement specialist for over 25 years and a mental health first aid instructor, Lindsey works with organisations to create healthy cultures. Lindsey was the then FIA's first membership liaison manager and she's worked for some of the biggest names in the industry. Her commitment to ‘good work’ and driving systemic change is coupled with a lifelong love for all things active and an extensive collection of trail shoes. Lindsey is studying for her Masters in Workplace Health & Wellbeing. She is the co-founder of Workplace Mental Wealth and The Good Work Pledge, and the lead researcher on the Workforce State of Mind Survey.

Working in the Health and Fitness Industry for over 15 years, both in the UK and US, Claire is passionate about inspiring our industry to innovate and to maximise the part that technology can play in getting more people active.

Claire believes that focussing on technology solutions that deliver commercial success goes hand in hand with facilitating millions of people in getting active and is a huge advocate for driving forward the speed of technology adoption and digital evolution within our sector.

Chris has been working in the leisure industry since 1995 and his experience to-date has seen him progress from delivering parties and holiday camps at his local sports centre to high profile national roles for both public and private leisure operators.

Children’s activities, sport (particularly football) and fitness have always been at the core of Chris’ work and since his move from General Management in 2004 he has been responsible for developing innovative products and cutting edge brands for various high profile national and international organisations; such as Disney, Virgin Active, Thomas Cook, Challenger Sports, David Lloyd and global children's TV show LazyTown.

Chris has a flair for creating financially profitable products that truly engage children of all ages, increasing participation whilst at the same time re-energising staff and coaches set the task of bringing his products to life and using them to drive successful businesses.

Chris co-founded Topodium Group in 2020 with a single mission; to transform the sports, health and wellbeing industries. By leveraging a powerful set of collaborative solutions and industry expertise, from sports marketing and technology, to youth consultancy and business growth, Topodium Group are able to effectively and efficiently address change, achieving better outcomes and inspiring new possibilities for partners across the globe. 2022 has seen Topodium Group launch Kidztivity, an innovative new brand delivering a series of off-the-shelf solutions for the children's activities sector.

Vicky has working in the fitness industry for almost 18 years, working her way from front of house to her current role as Health Improvement Lead with the UK’s largest health and wellbeing Charity, Nuffield Health. Before moving to her current role, she spent 14 years as general manager of some of the largest fitness centres in Greater Manchester, and has overseen the roll-out of national youth fitness programmes. In her current role Vicky is focused on the Charity’s community based health interventions that reduce health inequalities and address unmet health needs in some of the UK’s most disadvantaged communities.

Children’s sport and activities expert, Charlotte has conceptualised, developed, and more importantly launched a series of innovative products engaging children in physical activity. Charlotte balances creativity, structure and process to projects having spend many years working across the USA and the UK.

Maria Adelaide is a highly-respected fitness professional. She is an Instructor Trainer for Merrithew® specializing in STOTT PILATES® Mat, Reformer, Cadillac, Stability Chair and Barrels as well as a qualified-Yoga teacher. Having moved to London from Italy to continue her professional dance career, she first discovered Pilates whilst at the London Studio Centre, the performing art college where she graduated.
Maria Adelaide tailors each class safely and creatively. Her approach focuses on alignment and the connection between fluid-movement and the breath to ensure that her students feel stronger and more flexible with improved physical awareness. Maria Adelaide provides excellent and responsive advice and mentoring to ensure that her students receive first-rate support when preparing for and following their examinations.

An Osteopath for nearly 20 years, Chris discovered first-hand how easy it is to work too many hours for too little money. He was over £100,000 in debt before he realised the problem was that he had never been trained how to run a successful business. 12 months later, after the right training and support, Chris had grown his income over 650%, and was running a six-figure practice. 9 years later, Chris, and his wife Karene, co-own 7 successful businesses, have trained more than 3000 business owners and are on a mission to create 1,000 heart centred millionaires.

Michael is the owner of Integra Personal Training and Integra Education. Integra specializes in delivering courses for exercise professionals in the areas of mechanics, anatomy and Personal Training.

Gill Cummings-Bell is director of training provider, Drummond Education. Gill has been a group exercise teacher for over 40 years and has provided education for hundreds of fitness professionals. Gill has considerable skills in the fitness sector, including class development, strategic management, quality assurance, and planning and development.

Gill consults and presents both nationally and internationally, presenting workshops on education and health related topics around the world.

Blair Hamilton (she/her) is the lead investigator of the Sporting Performance of Athletes of the Gender Spectrum study at the University of Brighton’s School of Sport and Health Sciences, a lecturer in Exercise and Health at the School of Applied Sciences and an Associate Editor at the BMJ Open Sport & Exercise Medicine. Her primary research interests are the effects of gender-affirmative endocrine care on the athletic performance of Transgender Athletes. Blair's secondary research interests are how bone responds to mechanical stress during exercise and how exercise interventions could improve bone health.

After winning the globally celebrated Netflix series, The Big Flower Fight – Ryan Lanji has undeniably transformed into a London voice and now the breakout star of BBC THREE’s new reality show, ‘The Big Proud Party Agency’ (on BBC iplayer) featured in GQ Style, Vogue India & Another Man.

Since winning the extreme floristry competition Ryan Lanji has set up the new community ‘NDY Global’ (Not Dead Yet) a collective that takes premium gym spaces and transforms them into gender-neutral facilities with verified coaches for Trans, Non-binary and queer people of colour. The sessions received over thousands of attendees during Lockdown II and he now hosts classes in collaboration with Adidas, encouraging the queer community to nourish themselves and build a stronger sense of togetherness and visibility. NDY is proud to be powered by Adidas.

His beliefs in raising awareness and visibility as a Queer South Asian Creative by creating culture, championing creativity, and causing opportunity have made him a natural leader and an active public figure in the LGBTQIA community. After creating HUNGAMA (East London's Alt Bollywood night) he is regularly booked as a Personality and ambassador for brands hosting talks, curating events and exhibitions as well as being infamous for Bollywood infused DJ sets most recently DJ’ing The Tate Modern & South bank centre.

Natalie Washington (she/they) is a transgender woman and campaigner for trans rights, particularly around access to sports & treatment of trans issues by the media. As Campaign Lead for Football v Transphobia, she is working towards greater involvement of trans people in the game at all levels, as well as working internationally on trans inclusion in sports more generally. She's also a footballer for Rushmoor Community FC in the Southern Region Women's Football League, as well as running a network for transgender people in sport in the UK

Erin Williams (they/she) is Sport Programmes Manager at Stonewall. They are also on the Board of European Lacrosse and an EDI Commissioner for World Lacrosse. Erin brings over 25 years’ experience in the sport sector, having previously worked on opportunity and development in university sport. They also have a focus on Performance Pathway sport, from player lived experience through age-group coaching and scholarship management, and currently works with Clubs and Academies across the professional football pyramid on inclusive education. Erin is former international lacrosse player and coach who represented Wales in 3 World Cups and also won 3 European silver medals.

Responsible for the deployment and execution of Technogym UK's digital solutions Martin leads a team built around fostering customer satisfaction, loyalty, long-term sustainability, and benefit. With a career built around fitness operations Martin understands the needs and challengers of operators and has spent the last 10 years at Technogym shaping, designing, and leading many successful digital projects across wide spectrum of fitness clubs as well as universities, corporates, and hospitality clients. Martin looks forward to sharing his insights at Elevate 2023 on the growing importance of digital in today’s market as well as some of the key pillars for success.

Dave has a wealth of fitness industry experience with over 20 years under his belt. Dave's background in operations and across the supply chain means he's worked with some of the industry's most prominent players – including David Lloyd, Les Mills, and ukactive.

His passion lies in working collaboratively to create lasting communities. Whether it's working with gym owners or operators and trainers, Dave knows that building strong relationships is the key to success.

For the past two years, Dave has been working with the team at xplor technologies. Helping health and fitness operators bring their digital experience to the next level, with software and payment solutions that enhance both sales and retention strategies. Dave knows that technology is an integral part of today's fitness industry, and he's passionate about helping clients stay at the forefront of this rapidly-changing landscape.

Over the last 21 years, Mia has held a broad range of senior executive level positions in operations, marketing, business development and customer experience and has worked in health and leisure for 12 of those years.

Mia is part of the David Lloyd Clubs’ executive team who successfully led the cultural change to become a truly member centric business, and is passionate about delivering great customer experiences through highly engaged teams. Mia champions the removal of barriers for both team and members. She proudly claims to have the loudest voice in the business – representing over 720,000 members!

Oliver Patrick is a Physiologist and leading expert in lifestyle management. He speaks widely on the application of contemporary wellbeing strategies and consults to businesses and individuals globally. Oliver was Head of Physiology at Nuffield Hospitals where he co-founded and led the largest team of applied physiologists, wellbeing advisors and nutritionists in the UK. In 2009 Oliver co-founded Viavi on London’s Harley St, to deliver the most advanced health assessment and health evaluation service available globally. In his clinical role at Viavi, Oliver worked alongside each key discipline of medicine to drive accelerated health outcomes in his clients.

Alongside advanced health assessments Oliver co-founded the first Lifestyle medicine gym in Oxford, tailoring exercise and lifestyle advice to the non-exercise market. Latterly Oliver runs a corporate wellbeing consultancy service, is Clinical Director for Pillar Wellbeing, and has founded Future Practice, an industry specific education platform to drive practical coaching skills in the broader undervalued areas of lifestyle (beyond movement and nutrition) particularly stress, sleep, environmental toxicity and mindset.

Fraser is the co-founder & COO of Vive Fitness in Westminster and Park Lane Four Seasons. He has over 15 years’ experience in the fitness industry as a strength and conditioning coach, mentor, manager and studio owner. Prior to Vive Fitness, Fraser worked in Premier League and International Football as a Sport Scientist & Nutritionist.

He is highly qualified, with an MSc Human Nutrition and a BSc (Hns) Sport & Exercise Science, a Certified Level 2 EMS Trainer, and a Level 4 Lower Back Pain Management Specialist and Exercise Movement Specialist.

Fraser has enjoyed working with clients of all ages and abilities at Vive Fitness, with goals ranging from rowing the Atlantic Ocean, Sahara desert crossings, professional MMA fighters through to helping members lose 20kg and aiding people in their 80’s alleviate their back pain.

His passion and enthusiasm for the sports & fitness industry is evident in everything he does.

Dawn is the Co-Founder and Director of Action Group, a full-service PR and Communications agency specialising in Health and Fitness. Having worked in the industry for over 20 years, both within clubs and in communications, Dawn believes firmly in the power of partnerships and collaboration and is passionate about finding ways to encourage physical activity in people of all ages and abilities.

Dawn sits on the ukactive Suppliers’ Board providing advice and support for the sector and is one of the founding members of RISE, the UK women in fitness organisation campaigning to ensure equality within the industry.

Andy is widely recognised as one of the most innovative and forward-thinking leaders in the sector. In his role as Strategic Director, Andy is responsible for shaping the strategic direction of the company, including seeking new business opportunities, driving innovation, improving third party partnerships and overseeing Parkwood's marketing and business development departments.

He joined Parkwood Leisure in September 2022 from British Cycling where he spent 3 1⁄2 years overseeing the development of their new operating model and business plan. He also co-designed and implemented their Places to Ride investment programme.

Andy has worked in the industry for more than 20 years and has worked with national and international clients including Sport England, UK Sport, SportScotland, Sport Wales, Singapore Government, World Bank and a number of high profile NGBs and local authorities.

Charlie is a Beagle dog-dad, Wimbledon Warrior (seasonal tennis player), and Macaroni Cheese enthusiast, enjoying his time as a Director at Playfinder, powering Bookteq.

His work sits at the intersection between digital and data, and their applications across sport, activity, and leisure. He has experience both publishing and consuming open data, providing the tools for operators and providers to open their data, providing solutions to NGBs and APs to showcase open data to get more people active, and now involved in Playfinder as a marketplace (data user) and Bookteq as a booking system (data publisher).

He has been involved in OpenActive (OA) since before its formal inception, championing the initiative until and since its being funded by Sport England and stewarded by the ODI and now invited to sit on the first OA Steering Committee.

Barry joined the British Paralympic Association in July 2021, just ahead of the Tokyo Games. He worked at Rethink Mental Illness before that as the Physical Activity Lead on a Sport England-funded programme, as part of The Richmond Group’s We Are Undefeatable campaign. He also owns a small sports coaching business based in Mid Wales.

Heading up the Parasport programme has meant immersing himself in open data. The focus is on growing the Parasport platform to ensure more disabled people across the UK have the information they need to become more active. A key part of that will be supporting organisations and improving the quality and accessibility of information provided through open data.

Outside of work, Barry recently became involved as a trustee for a small local learning disability charity. He enjoys getting both the pedal and motor bike out on the road, walking his dog AJ and following everything Wales football and rugby related as well as anything else sporting that happens to be on the TV, particularly Manchester United!

Adam is part of Sport England’s Innovation and Digital team, which focuses on supporting our sector with applying innovation and digital to develop solutions that help people who are least active.

His role advocates for the importance of innovation and digital skills across the sector via initiatives that help organisations understand their maturity levels, as well as develop specific skills such as digital service design and digital marketing, to help reach underserved audiences. These skills are supported by the adoption and development of the open data standards like OpenActive, which is maintained by the Open Data Institute.

Before working at Sport England, Adam was a management consultant at PA Consulting, working on digital transforming public services at organisations like, Highways England, Driving & Vehicle Standards Agency, local authorities, and national charities.

Adam also has a competitive background in sport, being part of the Great Britain Rowing Team from 2008 to 2015. He has won medals at World and European Championships, and all three World Cup regattas in different disciplines before obtaining selection for Team GB at the London 2012 Games.

Kelly Gordon is an experienced sports development professional. She has worked for a range of organisations at a strategic level across her career, including Sport England, England Netball and PwC. Kelly is Director of Development and Executive Lead for NETBALLHer at England Netball. Kelly led the development of England Netball's 10year Adventure Strategy and is responsible for the Game for Life participation strategy. She is leading the implementation of NETBALLHer - an initiative that is driving systemic change in the understanding of women's health across the sport and beyond. Kelly is also Director of KGSport consultancy services. Established in 2013, KGSport specialises in taking a purpose driven approach to driving growth in participation across the sport and physical activity sector with a specific focus on female engagement. Clients include Sport England, PwC, Forestry England, British Canoeing, England Athletics, the FA, British Triathlon, RFL and PwC. Kelly is an age group triathlete and mum to Benjamin - a karting and rugby obsessed 12year old.

Lisa has now been teaching Pilates for 23 years, after an initial career in IT project management, and a 'Batchelor of Commerce' Business Degree. She trained in Pilates in 2000, and then started and grew her busy studio, The Pilates Clinic London. It is based in Wimbledon serving the local community there with a team of 15 teachers, and is also a host studio for Pilates teacher training for the Global Brand 'BASI Pilates'. Lisa won an award at the London Borough of Merton Business awards 2021 in the category ‘Leader of the year’ for ‘Leading a team to not only survive but thrive in adversity’, and has been runner up in other years in the Entrepreneur of the year category.

Lisa is the UK and Ireland Licensee for BASI Pilates, and is part of their prestigious faculty of teacher trainers as a Senior Faculty member. Lisa delivers training and courses both nationally and internationally, along with her team of 8 UK Faculty, offering Comprehensive Pilates teacher training, Mat teacher training, and further education. A favourite area of expertise for Lisa, is finding strengths in others and leading them to excellence, giving them a platform to learn, improve and excel.

An Osteopath for nearly 20 years, Chris discovered first-hand how easy it is to work too many hours for too little money. He was over £100,000 in debt before he realised the problem was that he had never been trained how to run a successful business. 12 months later, after the right training and support, Chris had grown his income over 650%, and was running a six-figure practice. 9 years later, Chris, and his wife Karene, co-own 7 successful businesses, have trained more than 3000 business owners and are on a mission to create 1,000 heart centred millionaires.

Having spent 25 years in the fitness industry, ending in the role of Vice–President of EMEA , for a leading global manufacturer and supplier, Peter decided to make a career change after experiencing the ill effects of ‘Corporate burnout’ in late 2019.

He decided to focus on understanding the development of resilience, effective leadership strategies and positive work cultures, to make sense of why it firstly happened to himself, but how to prevent this occurring to others and within organisations.

The strong link between his passion and knowledge gained from business and personal experience continues to drive the focus on results and change.

Origin was founded in 2008 to be the UK's best fitness equipment company - the best to work for and the best to work with. The company has quickly grown to be considered one of the leading fitness equipment providers in the UK. At Origin Fitness, we are proud to have a diverse customer base which reaches into all corners of the health and fitness industry and spans across the UK, Europe, Middle East and as far as New Zealand. We aim to create and build lasting relationships by offering the best customer service and the best product ranges, all supported by the passion, dedication, and knowledge of our team.

Hannah is the founder of RED January, a nationwide movement and mental health campaign, that empowers people to overcome barriers that currently lead to higher inactivity and lower wellbeing in the winter.

The winter campaign leads a year-round mission to support movement and mental health projects that can drive real change in local communities, this includes campaigning for positive change in UK workplaces.

Since 2016, over 270,000 have joined the campaign, so far raising more than £3 million as part of their annual personal movement challenge.

As someone who is fairly new to the sports events industry, I have already witnessed through justrunning just how important the role physical activity plays in a workplace. Health and Wellbeing is at the centre of our company focus and we work as a solid unit in our mission to get the nation more active.
I come from a sporting background myself and my hope is to persuade more companies to get their employees moving. I believe that our running events provide a great solution for organisations wanting to improve not only physical health of employees, but mental health too. Since joining the team I have already signed up to running events I would never have considered otherwise.

Andy King is the CEO of Your Trust in Rochdale and Chair of GM Active that consists of a collaboration of twelve operators across Greater Manchester. Before joining Your Trust Andy was the northern Regional Director for GLL after merging his previous Trust, Carlisle Leisure Ltd into GLL. He has also been a Director with Serco Leisure and worked in the private sector with Virgin and Fitness First. GM Active was originally formed in response to the devolution of the health budget to the region in 2015 and has really come into its own in a number of ways during the pandemic.

GM Active have responded to the pandemic and what has happened since on their mission to link with health effectively. GM Active have created an Academy to ‘pivot’ to wellness across GM and have created a new ‘Transformational Leadership’ programme that is upskilling managers across GM in how they can play a part locally in working more effectively using collaborative and system leadership to really support those in the community that need it most. In addition they also have an award winning Prehab4Cancer programme that supports people across Greater Manchester newly diagnosed with cancer and as a result is now commissioned by GM Cancer to the tune of £1/2m per annum.

I have been leading Greater Manchester Moving since April 2017 and from February 2020, I have combined this with a dual role as CEO role at GreaterSport. For 25 years, I have played a leadership role in physical activity, sport, policy and community development, and remain a committed community volunteer where I live, which keeps it all very real.

I have always believed in the power of an active life for health, happiness, friendship and community. I am a passionate advocate of this agenda in my culture change, system change, behaviour change work in Greater Manchester.

Leading in local government, charity, private and social enterprise sectors, I have developed my understanding of complex systems, from the community perspective and a strategic one. This is hugely valuable in my current role in GM, where we take a whole system approach to everything we do from homelessness to health, to transport.

As the Exec lead for GM Moving, my work is located in the devolved and integrated system. Greater Manchester is Doing things Differently. It’s an exciting place to be. Together, leaders from across sectors wrote and launched the GM Moving Plan in 2017. As CEO of GreaterSport, I lead this amazing charity, enabling it to play its full part in the leadership and delivery of the system wide GM Moving Plan.

We have big ambitions, and committed people. We seek to engage everyone from people and communities through to senior leaders who influence policy locally and nationally. The GM Moving Executive Group and GreaterSport Board brings together passionate leaders across the VCSE, NHS, local government, transport, physical activity and sport sectors.

I am convinced that a whole system approach to enabling active lives is the only way we will succeed in designing moving back into everyday life. I believe in sharing openly and honestly as we go, and working with others to learn in GM and beyond. I do this partly by writing, sharing my reflections and inviting others to join in the conversation which helps to move us all forward together. Last year we also published the GM Moving Journey and Learning.

This is challenging work for all of us. Resilience is important. I unwind and make sense of it all whilst out in the Peak District where I live. Walking, running, wild swimming and having adventures with friends and family is how I have fun, restore and refresh my mind, body and spirit!

Dr Dean St Mart PhD is the Product Formulator for a UK based supplement brand called Supplement Needs, and a fitness industry renowned Pharmacologist for his no-nonsense approach when it comes to PED safety and health management through direct science.

He holds a Double 1st Class Honours degree in Chemistry and Pharmaceutical Chemistry from the National University of Ireland Maynooth where he finished top of the university, and holds a PhD in Synthetic Organic Chemistry and Fluorescence Spectroscopy.

He is an Author for the National Academy of Sports Medicine (NASM); as the SME for Dietary Supplements, and PEDs, on their Bodybuilding and Physique Coach Qualification.

His interests lie in Performance Enhancing Drug (PED) pharmacology, novel drug design, health supplementation and applying Functional Medicine to athletes to improve their health. His love of Functional Medicine is what led to the creation of the Dr Dean supplement range within the Supplement Needs brand; in order to provide a one-stop shop for consumers to purchase products that are dosed efficaciously backed by clinical research, all fully transparent, and without any hidden proprietary blends.

Responsible for the education of Technogym UK’s products and formats solutions, Luke leads a team of highly educated fitness professionals to deliver a first-class training and education experience. With a background in professional sports and Fitness Education Luke has spent the last 7 years at Technogym creating, implementing, and leading education across a wide spectrum of industry operators, trainers, coaches, physios and consumers. Luke looks forward to sharing his insight at Elevate 2023 on the hype of strength training and the latest innovation.

Ajay brings over 30 years’ experience in the sport and physical activity sector at local, regional, national and international level. As director of an equality, diversity and inclusion consultancy, Ajay has a life-long passion and commitment to addressing and challenging inequalities to support some of the most marginalised people in society to have better life-chances. Ajay is also a Neuro-linguistic Programme practitioner and stress management counsellor.

Rashmi is the founder of Step Change Studios, which provides opportunities for disabled people to be active through dance. She is also a qualified ETM and indoor cycling instructor. Over 20 years, she has developed expertise in the arts, sport, social affairs, and disability advocacy. She is a Board Member of Sport England, also serving as the Board Champion for Equality, Diversity and Inclusion. She holds a PhD from the University of Cambridge where her research focused on Intellectual Disability. Rashmi was recently recognised with an MBE for services to disabled people.

Annie-Rose is an accomplished dancer and dance teacher. She graduated from Bird College gaining a degree in Musical Theatre and Professional Dance, and trained under the Centre for Advance Training scheme at the Northern School of Contemporary Dance. She has worked and performed on stage and screen. Credits include: Ant & Dec Saturday Night Takeaway, The Crown, Paralympics Homecoming, and the Commonwealth Games 2022 Opening Ceremony. During the pandemic, Annie-Rose was part of a project led by Step Change Studios called ‘Conversations with Carers’, which was focused on raising awareness of the lived experience of carers and improving their wellbeing through dance. Annie-Rose is trained in a wide range of dance styles and is currently teaching inclusive dance for the Royal Academy of Dance.

My name is Esme Khalique and I am a 35-year-old woman whose sight loss journey began as a result of a domestic violence incident. I subsequently developed a neurological condition caused by trauma and stress, which has taken all working vision. I am a single mother to four children. I absolutely love cooking and have made an impact through blind cooking on social media. My life has been anything but ordinary. From the moment I was born, I have had to battle for my rights and survival. I am a keen campaigner for women’s and disability rights. My life completely changed after I took up dancing. I believe through positive expression anything is possible. I am also the co-founder of Global Eyes London, which is run by blind people and supports and promotes the interest of the community.

My name is Adrienne Armorer and I first started dancing when a work colleague invited me to accompany her to a salsa class. I attended regularly until I was happy to do salsa every day of the week and even went on Salsa weekenders. Since losing my mobility due to developing Multiple Sclerosis in 2007, I have tried to keep up with dancing and exercising where I can. I have become a yellow belt in Shotokan Karate, was awarded a bronze medal in the ESKF British Adapted Karate Championship, a silver medal in the annual Pimlico Disability Swimming Gala, and have danced on stage at the Sadler’s Wells Theatre. I currently take part in 2 dance classes and 2 seated exercise classes a week.

Clare, an experienced senior executive in the sport and physical activity field, currently serves as the Head of Local Delivery at the industry's only chartered institute. With 15+ years of expertise, including her previous role as Customer Engagement Manager for RLSS UK, Clare leads a team of seventeen professionals. Clare’s focus is to develop and implement a national strategy that makes a meaningful impact at a hyper-local level. Engaging with over 20,000 members and 500 partners, including influential leisure operators and governing bodies, Clare's work supports and empowers the sector's employees and volunteers, contributing to CIMSPA's vision of a respected and regulated industry.

Natasha, an experienced professional in the field of Further Education, holds the position of Head of Education at CIMSPA. With a decade of hands-on experience, she has developed an extensive knowledge of qualification design, development, and assessment. Natasha is passionate about cultivating the growth of the next generation of learners through fit for purpose high-quality teaching, learning, and assessment methods. She is dedicated to driving the sector forward by implementing employer-led professional standards that will contribute to its advancement.

As CEO of the Chartered Institute for the Management of Sport and Physical Activity, Tara Dillon leads the institute's headline work in professionalising UK sport and leisure and transforming the workforce development opportunities of those who work in the sector. Tara was appointed as CEO in January 2015, before which she was interim chief operating officer whilst on secondment from IQL UK. Previously, Tara has held a variety of senior management roles within the leisure sector, combining 12 years working in local authorities and 9 years in the private sector, culminating in a customer-focused commercial role as executive director of IQL UK.

Matt has worked at Loughborough College for more than 20 years. During this time he has helped develop a range of programmes specific for partner and employer needs in the sport and physical activity sector, having also led the College’s Skills Development Fund and Local Skills Improvement Plan projects in the last 18 months.

Matt specialises in elite sport and currently works with 16 NGB’s on performance pathway programmes, and 100 employer partners, helping the College to be a national lead in elite sport education and dual career programmes.

Contract Manager with Serco Leisure, managing the two leisure contracts in Nottinghamshire (Mansfield Leisure Contract and The National Water Sports Centre). Jack is also is a board member on the Mansfield Health Partnership Board, part of the UK Sport Elite Training Centre Strategic Group and the Chair of the CIMSPA Skills Accountability Board in Nottinghamshire.

Graduate Sports Therapist formerly of Hartpury College working within junior and senior rugby and now Senior MSK Clinician and Team Leader at Connect Health.

Responsible for the deployment and execution of Technogym UK's digital solutions Martin leads a team built around fostering customer satisfaction, loyalty, long-term sustainability, and benefit. With a career built around fitness operations Martin understands the needs and challengers of operators and has spent the last 10 years at Technogym shaping, designing, and leading many successful digital projects across wide spectrum of fitness clubs as well as universities, corporates, and hospitality clients. Martin looks forward to sharing his insights at Elevate 2023 on the growing importance of digital in today’s market as well as some of the key pillars for success.

Anna excels at helping people get out of their own way, so that they can get unstuck in their lives and businesses. A former Secondary School teacher who set up her own successful enterprise before becoming Managing Director of Heart Centred Business, Anna and the HCB Team have helped thousands of women to create an income, a business and a mindset beyond anything they believed to be possible. With Heart Centred Businesses clients typically increasing their income by £50,000-100,000 within 12 months of implementing the HCB business principles, Anna teaches what works rather than what's popular.

A communication and engagement specialist for over 25 years and a mental health first aid instructor, Lindsey works with organisations to create healthy cultures. Lindsey was the then FIA's first membership liaison manager and she's worked for some of the biggest names in the industry. Her commitment to ‘good work’ and driving systemic change is coupled with a lifelong love for all things active and an extensive collection of trail shoes. Lindsey is studying for her Masters in Workplace Health & Wellbeing. She is the co-founder of Workplace Mental Wealth and The Good Work Pledge, and the lead researcher on the Workforce State of Mind Survey.

Katie is a specialist communications expert focused on raising awareness and changing the perception of mental health through stimulating conversation, questioning language choices and showcasing success. Katie has worked in the fitness and active leisure sector for more than 25 years and is now keen to turn her attention to encouraging not just physical but also mental wellness. Katie is the co-founder of Workplace Mental Wealth and The Good Work Pledge, and the communication and partnerships lead on the Workforce State of Mind Survey.

Chris has been working in the leisure industry since 1995 and his experience to-date has seen him progress from delivering parties and holiday camps at his local sports centre to high profile national roles for both public and private leisure operators.

Children’s activities, sport (particularly football) and fitness have always been at the core of Chris’ work and since his move from General Management in 2004 he has been responsible for developing innovative products and cutting edge brands for various high profile national and international organisations; such as Disney, Virgin Active, Thomas Cook, Challenger Sports, David Lloyd and global children's TV show LazyTown.

Chris has a flair for creating financially profitable products that truly engage children of all ages, increasing participation whilst at the same time re-energising staff and coaches set the task of bringing his products to life and using them to drive successful businesses.

Chris co-founded Topodium Group in 2020 with a single mission; to transform the sports, health and wellbeing industries. By leveraging a powerful set of collaborative solutions and industry expertise, from sports marketing and technology, to youth consultancy and business growth, Topodium Group are able to effectively and efficiently address change, achieving better outcomes and inspiring new possibilities for partners across the globe. 2022 has seen Topodium Group launch Kidztivity, an innovative new brand delivering a series of off-the-shelf solutions for the children's activities sector.

Alan taught PE and History for 17 years in secondary schools. During this time, he was also a Head of Year and a Gifted and Talented Coordinator. He became Partnership Development Manager of Isleworth and Syon’s School Sport Partnership (I and S SSP) in 2007. I and S SSP evolved into Sport Impact in 2011 and he has led the organisation throughout. Alan is also a Senior Tutor for the Youth Sport Trust Learning Academy, a primary school governor and Chair of Generations Active BFH an innovative initiative in partnership with Laureas, Nike and the GLA that works to meet community physical activity needs in the Bedfont, Hanworth and Feltham area. Most recently Alan co-founded The Schools Active Movement, an organisation that helps to champion school sport at government level and brings together like minded organisations from across the country to communicate, advocate and share.

Physical Education had a huge impact on Alan’s development personally and he has witnessed how effective a tool it can be in changing young people’s life for the better.

Alan is particularly proud to lead a team of highly professional and dedicated, teaching and coaching staff who support schools and their teachers as well as providing high quality competition and physical activity opportunities appropriate for all young people in Hounslow and beyond.

At the end of the Sport Impact day Alan enjoys running and exercise and being with family.

Alan was fortunate to be involved in mentoring Mo Farah from an early age and particularly admires the way he utilised hard work to achieve spectacularly impressive goals.

Chris Donkin is London Sport’s Strategic Lead for Facilities and Urban Spaces, which sees Chris lead on London Sports work with partners to make efficient use of both traditional and non-traditional spaces across the capital to promote increased opportunities for Londoners to engage in Physical activity. Chris joined London Sport in June 2020, having spent ten years at The Lawn Tennis Association as a Facilities Investment Manager and Facility Project Manager for London. Chris is passionate about the role that sport and physical activity can have on improving lives and communities. Outside of work Chris is a keen sportsman and follower of Sheffield Wednesday.

Craig Jones is a highly experienced professional with over 20 years of dedicated work in the education sector and sports, health, and fitness industry. Throughout his career, he has focused on creating positive impacts on children and young people. Craig possesses a diverse skill set and has successfully implemented various children and family strategies, including financial and operating models, product development, training and development programmes, health and safety protocols, compliance measures, and full stakeholder engagement. In the education sector, Craig has played a pivotal role in developing and executing effective strategies to enhance the learning experiences of children and young people. His expertise lies in creating innovative programmes that cater to the unique needs of participants, ensuring their holistic development and success. Moreover, Craig's extensive background in the sports, health, and fitness industry has allowed him to make significant contributions to promoting active and healthy lifestyles among children and young people. He has been instrumental in designing and implementing programmes that encourage physical activity, foster well-being, and instil lifelong habits of health and wellness. With a strong focus on training and development, Craig has been committed to empowering individuals within the education and sports industries. He has successfully created and delivered training programmes that equip professionals with the necessary skills and knowledge to provide quality care and support to children and young people. His wealth of experience, coupled with his passion for making a positive difference in the lives of children and young people, has earned him a reputation as a dedicated and influential figure in the field. His commitment to creating sustainable strategies and fostering collaboration with stakeholders underscores his mission to create a better future for the next generation.

Alina is the co-founder and COO of GetSetGo! Family Clubs, a game-changing business in the family activity market. Having secured over £2m in funding GetSetGo! opened their first club in April 2021 and now plan to open a further 7 clubs across London in the next 5 years – with sites in Golders Green, High Street Kensington and Marylebone already in the pipeline.

Alina and co-founder, Claires' vision was to create a space for families where you can find time for you, time for them and time together allowing for friendships to flourish, children to grow and develop and for family members of all ages to get active.

In just 12 months they have delivered over 40,000 swimming lessons and over 20,000 studio classes and see over 3000 family members per week!

Having worked in the leisure industry for over 15 years Alina has extensive experience at both management and board level. Starting her career as a Personal Trainer and Group Exercise Instructor Alina rapidly progressed into multisite management. Following many years in the private health club sector Alina then took on the role of Global Commercial and Operations Manager, overseeing sales in the UK and US office, along with the management of the global distributors.

In the last 8 years Alina has moved onto successfully consult and launch a number of new start ups and alongside founding GetSetGo! Family Clubs also sits on the board for Six3Nine Personal Training Studios and Swimming Rocks.

A leading authority on member retention, Guy is on a mission to help more people to be healthier and happier by spreading the word on member-retention initiatives that work.

Since founding GGFit in 2008, Guy has worked with independent clubs, national chains, and low-cost operators. Projects range from data analysis to building retention policies and processes, running coaching workshops and sending member communications. Mystery joining, recruitment, customer feedback and e-learning all complement the core offering.

Guy’s systems background means he can help people understand complex processes and programmes. He also knows what makes people tick, having trained, and practiced as a successful life coach.

Lee is the Head of Fitness for 1Life, responsible for all aspects of the company’s fitness product and member retention, new member onboarding, gym equipment, personal training and group exercise. A BSc in Sports Science & Management has been followed by over 20 years in the Health and Fitness industry. Having performed various roles within the public, private and leisure trust sectors, Lee has developed a well rounded perspective of the industry.

Lee developed a passion for sport and physical fitness working on the gym floor early in his career and has maintained this passion in subsequent roles. After General Manager roles for DW Fitness First in the private sector, the more recent part of his career has been spent in local authority leisure provision as a Contract Manager. Prior to his current role at 1Life Lee was instrumental in setting up and running a brand new LATC, LeisureSK, which operates the four leisure centres within South Kesteven District Council.

Alexa is the Wellbeing Performance Manager for Wellonomics, a company that is driving wellbeing for every body.

Alexa’s background is elite sport and exercise science. Following 10 years of academy football including 2 years at the Arsenal Ladies Academy Alexa moved to America and spent 4 years as a NCAA division 1 student athlete.

Alexa is the Wellbeing Performance Manager for Wellonomics, a company that is driving wellbeing for every body.

Alexa’s background is elite sport and exercise science. Following 10 years of academy football including 2 years at the Arsenal Ladies Academy Alexa moved to America and spent 4 years as a NCAA division 1 student athlete.

Alexa graduated with an honours degree in Exercise Science from East Tennessee State University, a college that is widely known as US olympic training site and a centre of excellence for sports science and coach education.

Following graduation Alexa qualified as a personal trainer and a certified strength and conditioning specialist and joined the Training Shed team. Alexa has progressed from intern to coach to lead coach in her 7 years with the Training Shed as well as playing a key roles in driving the coach education and leading the Wellbeing Score™ conversation.

Now as the Training Shed brand merges with Wellonomics, Alexa moves into the role of Wellbeing Performance Manager to continue the wellbeing conversation, build the community of wellbeing experts and support clients in implementing data driven wellbeing solutions.

Gary Sheppard has always held a passion for physical activity since he can remember. He’s had eighteen years of experience in the leisure industry primarily focused in the private sector across a range of roles, fifteen of those years have been spent in management.

His current remit sees him manage a flagship site in the Parkwood Leisure estate. Under his leadership, this site has secured national awards for best in class and local awards for its charitable contributions. It stands out in the Parkwood group for its credible attrition/ retention record and its unsurpassed personal training business.

Gary also holds a wealth of academic qualifications, some highlights include a degree in Leisure Management, a foundation degree in Operations Management, Leadership certification, Prince 2 in Project Management, and personal trainer certification.

Dan has over 16 years’ experience as a coach and has coached over 30 champions across multiple different sports working with NFL Superbowl winners, undisputed world boxing champions and several England international footballers.

Dan runs a coaching business Built by Perform365 online coaching, alongside G1% Human Performance Optimisation and mentors coaches through his company ELITE Coaching Consultancy.

Dan is currently Head of Performance at Matchroom Boxing having held this role for 4 + years and has been working in professional boxing for 10 years with athletes such as - George Groves, Josh Taylor, Conor Benn, John Ryder and many more champions.

An experienced marketer, Hannah is also a fully qualified Personal Trainer and Cycling Coach, having worked within the fitness industry for over a decade before joining Keiser as Marketing and Education Director. Hannah’s role spans across the UK, Europe and USA, and she leads on Keiser’s Marketing Strategy and Activity, as well as developing and delivering Keiser’s renowned Indoor Cycling education programme.

Tamara comes from a background in operations having spent many years managing health and fitness operations. Her passion has always been in creating customer experiences to drive member engagement and retention, and for the last 10 years has worked with companies such as TRP and Myzone to help operators maximise technology to create effective customer journeys that generate community and engagement. For the last 18 months Tamara has been part of the Alliance TA6 team helping to develop meaningful customer engagement strategies for the evolving needs of leisure providers, and to truly meet their customers where they are.

Karen has over 20 years experience of teaching Pilates and movement. She is an entrepreneur and co-founder of Barefoot Studio, a successful retail and Pilates studio business. Karen is a best-selling author and was short listed for the business book awards for her book “Thrive don’t just survive, the secret to a happy and profitable health and fitness business”.

In her practice, Karen specialises in chronic pain using a combination of education, movement and coaching. She has a Professional certificate in Pain Theory & Science from the University of South Australia. Karen is a Senior Master Instructor for Peak Pilates and is a British Nordic Walking International Trainer. Karen presents in the UK and internationally and as a teacher trainer, she loves to inspire the next generation of instructors.

Maria Adelaide is a highly-respected fitness professional. She is an Instructor Trainer for Merrithew® specializing in STOTT PILATES® Mat, Reformer, Cadillac, Stability Chair and Barrels as well as a qualified-Yoga teacher. Having moved to London from Italy to continue her professional dance career, she first discovered Pilates whilst at the London Studio Centre, the performing art college where she graduated.
Maria Adelaide tailors each class safely and creatively. Her approach focuses on alignment and the connection between fluid-movement and the breath to ensure that her students feel stronger and more flexible with improved physical awareness. Maria Adelaide provides excellent and responsive advice and mentoring to ensure that her students receive first-rate support when preparing for and following their examinations.

An Osteopath for nearly 20 years, Chris discovered first-hand how easy it is to work too many hours for too little money. He was over £100,000 in debt before he realised the problem was that he had never been trained how to run a successful business. 12 months later, after the right training and support, Chris had grown his income over 650%, and was running a six-figure practice. 9 years later, Chris, and his wife Karene, co-own 7 successful businesses, have trained more than 3000 business owners and are on a mission to create 1,000 heart centred millionaires.

Responsible for the deployment and execution of Technogym UK's digital solutions Martin leads a team built around fostering customer satisfaction, loyalty, long-term sustainability, and benefit. With a career built around fitness operations Martin understands the needs and challengers of operators and has spent the last 10 years at Technogym shaping, designing, and leading many successful digital projects across wide spectrum of fitness clubs as well as universities, corporates, and hospitality clients. Martin looks forward to sharing his insights at Elevate 2023 on the growing importance of digital in today’s market as well as some of the key pillars for success.

With over 20 years of physical activity and sports development experience, Shelley has been a key member of the EMD UK Senior Leadership team since 2019. As EMD UK’s Chief Operating Officer, she has taken a strategic lead for several key work strands including our system partner relationship with Sport England. Shelley graduated from Brighton University with a BA Hons in Leisure and Sports Studies and in 2014 was one of the first graduates of the Women’s Sports Leadership Academy. She was COO for a social enterprise supporting young people into work through sport and fitness programmes. A qualified group exercise instructor and running coach, she established a running club and ran the London and Loch Ness Marathons.

Claire is part of the This Girl Can campaign team at Sport England where she leads on all activation projects for the campaign which focus on creating or improving on-the-ground opportunities for women to be active within their communities. Claire is passionate about ensuring women are given equal opportunities to be active in ways that work for them, and helping partners within the fitness and leisure sector embed the ethos of the This Girl Can campaign into their own marketing activities and physical activity offerings.

Since starting in the industry in 1996 as a group exercise instructor then onto PT, Fitness Manager, NVQ Trainer & since 2010 Head of Fitness, Sarah has seen a lot of changes! She enjoys being part of a dynamic & forward-thinking senior team within Places Leisure focusing on community, health, fitness, innovation, partnership working & inclusion. The Big Sister Project and This Girl Can initiatives have positively impacted Places Leisure and changed our operating model for the better, for good.

Sarah truly believes that community-based, accessible activity for all is the perfect approach to improve the health of the nation.

As CEO of the Chartered Institute for the Management of Sport and Physical Activity, Tara Dillon leads the institute's headline work in professionalising UK sport and leisure and transforming the workforce development opportunities of those who work in the sector. Tara was appointed as CEO in January 2015, before which she was interim chief operating officer whilst on secondment from IQL UK. Previously, Tara has held a variety of senior management roles within the leisure sector, combining 12 years working in local authorities and 9 years in the private sector, culminating in a customer-focused commercial role as executive director of IQL UK.

James has over 20 years of management experience in the leisure industry and has directly led the project management and launch of over £70 million new leisure projects.Having worked in both the Local Authority and Leisure Trust sectors, James also has considerable commercial experience as Director for the launch of a new sports stadium, and has successfully consulted for a variety of local authorities and leisure trusts including the launch planning for an Olympic legacy facility.James is focused, determined and has a strong drive for perfection in helping to transform underperforming sites into thriving new leisure centres, and bringing better quality leisure facilities to local communities to help improve the health of the nation.James admits the need to practice what he “used to” starting out as a Community Sports Development manager but a young family at least helps to keep his fun activity levels high!

Strategic Leisure Limited has been providing independent specialist consultancy advice and support to the physical activity, sport and leisure sector since 1988.

Rachel has 36+ years of experience and l is one of the UK’s most experienced leisure consultants, specialising in strategic planning, feasibility, funding bids, procurements and alternative delivery models, business planning and operational reviews.

Matthew Maguire is Head of Programmes at Level Water, a charity that works to instil a lifelong love of water in young disabled people. His role involves working with stakeholders across the swimming sector to increase the quality and number of accessible opportunities for young people to learn to swim. He is also currently an FA Coach Mentor, working with disabled football coaches to improve grassroots coaching opportunities. Prior to this role, Matthew was National Sports Manager at Mencap, working with National Governing Bodies to develop programmes for people with a learning disability. He has also been employed in community development roles for Premiership Rugby and Fulham FC Foundation, working as a programme manager across a number of priorities and as a disability football coach.

Having worked in the active leisure industry for 18 years, Julie is passionate about creating engaging, memorable customer experiences which leads to happier, healthier lives.

From an operational background, Julie started her career as a receptionist before progressing through several roles including Sales and Marketing Executive and Front of House and Customer Services Manager at Hertfordshire Sports Village before then joining TRP (Fitronics) as a Customer Engagement Coach for 8 years.

Julie has recently joined the team at Leisure-net as Business Development Director and when not at work, you’ll find her in a studio as she is also a qualified Spin and Zumba instructor.

A leading authority on member retention, Guy is on a mission to help more people to be healthier and happier by spreading the word on member-retention initiatives that work.

Since founding GGFit in 2008, Guy has worked with independent clubs, national chains, and low-cost operators. Projects range from data analysis to building retention policies and processes, running coaching workshops and sending member communications. Mystery joining, recruitment, customer feedback and e-learning all complement the core offering.

Guy’s systems background means he can help people understand complex processes and programmes. He also knows what makes people tick, having trained, and practiced as a successful life coach.

Responsible for the deployment and execution of Technogym UK's digital solutions Martin leads a team built around fostering customer satisfaction, loyalty, long-term sustainability, and benefit. With a career built around fitness operations Martin understands the needs and challengers of operators and has spent the last 10 years at Technogym shaping, designing, and leading many successful digital projects across wide spectrum of fitness clubs as well as universities, corporates, and hospitality clients. Martin looks forward to sharing his insights at Elevate 2023 on the growing importance of digital in today’s market as well as some of the key pillars for success.

Dave has a wealth of fitness industry experience with over 20 years under his belt. Dave's background in operations and across the supply chain means he's worked with some of the industry's most prominent players – including David Lloyd, Les Mills, and ukactive.

His passion lies in working collaboratively to create lasting communities. Whether it's working with gym owners or operators and trainers, Dave knows that building strong relationships is the key to success.

For the past two years, Dave has been working with the team at xplor technologies. Helping health and fitness operators bring their digital experience to the next level, with software and payment solutions that enhance both sales and retention strategies. Dave knows that technology is an integral part of today's fitness industry, and he's passionate about helping clients stay at the forefront of this rapidly-changing landscape.

Lisa was the MD of database company based in Manchester for 18 years, which was a subsidiary of a global information company. As a member of the senior management team, Lisa was involved in the four private equity buy-outs that the group were subject to between 2002 and 2015, ultimately resulting in the 2017 acquisition of the group a US listed financial services company. Subsequently, in 2019 Lisa retired from the corporate world and decided to follow her passion for sport, nutrition, health, and well-being.

She studied various aspects of nutrition and diet and then completed a Masters’ degree in Exercise and Nutrition Science at University of Chester, whilst also qualifying as a British Triathlon Coach.

Lisa’s interest in the menopause was triggered by her dissertation research project, looking at the impact of Vitamin D on peri/menopausal symptoms experienced by female endurance athletes.

Lisa’s business focuses on supporting companies with their menopause initiatives, providing education and training via onsite or remote sessions.

Tanya is Head of Insight and Innovation at Women in Sport, a UK charity with a 40-year record of success in securing change, based on its deep understanding of the needs and aspirations of women and girls and breaking down stubborn gender inequalities within the sports sector and beyond. Tanya leads the charity’s influential body of research to understand the impact of significant life-stages on women and girls’ sport and exercise journey. She passionately believes in the power of sport to transform lives and that women and girls should not be denied the joy and freedom sport and exercise offers. Using deep insights into their wider lives, she drives solutions that can create lasting change for women and girls in sport and society. Prior to her role at Women in Sport, Tanya worked in higher education as a Lecturer in Sport and Exercise Psychology and is currently an Associate Lecturer at The Open University.

Anna excels at helping people get out of their own way, so that they can get unstuck in their lives and businesses. A former Secondary School teacher who set up her own successful enterprise before becoming Managing Director of Heart Centred Business, Anna and the HCB Team have helped thousands of women to create an income, a business and a mindset beyond anything they believed to be possible. With Heart Centred Businesses clients typically increasing their income by £50,000-100,000 within 12 months of implementing the HCB business principles, Anna teaches what works rather than what's popular.

Harry is a fitness coach and boutique class trainer and has built his career around delivering high energy HIIT workouts and creating immersive training experiences for all levels of fitness. Harry is responsible for delivering “Technogym Sessions” through Technogym app and products across running, HIIT training and strength training workouts. Harry looks forward to sharing his insights at Elevate 2023 on how to maximise HIIT training and create a successful bootcamp experience.

Lynne Dowdican has been Chair of The Keep Fit Association (KFA) since 2016. Lynne also works full-time in the Civil Service as the lead for Governance and Stewardship in the Department Levelling up Homes and Communities (DLUHC), supporting strategic partners to secure successful governance and to maintain effective organisational control and risk management systems. KFA has dedicated itself to the provision of safe and effective exercise, movement and dance. Through the provision of highly qualified teachers, who receive continuous professional training to hone their skills, KFA covers exercise, dance and movement across all client groups

Andrew was appointed as the Chief Executive Officer of the Welsh Sports Association in August 2022. He graduated with a Sports Degree in 2002 from Cardiff Met. University and then spent a year as the Student Union President. Andrew then embarked upon a sports career with the Football Association of Wales in 2003 and was promoted into the leadership team as the Head of Competitions, at the age of 29 – a role in which he continued until July 2022. Andrew also continued with his education during this time and completed both the Certificate and Diploma of Football Management from the University of Lausanne in 2012 and 2013. From 2013, Andrew has also acted as a UEFA Venue Director working in a key role on site at UEFA Champions League and Europa League matches. In this role, Andrew has worked at some of the biggest clubs in England including Man City, Chelsea and Arsenal and has worked with European giants such as Real Madrid, AC Milan and Juventus. Since joining the Welsh Sports Association, the team have worked hard to grow the organisation, with membership having increased by 20% and membership revenues by 54%. Andrew has also created the inaugural WSA Sports Industry Awards which has been an overwhelming success and the event brings to life the Association’s three core strategic goals of Collaborate, Develop and Promote.

Daniel Jones is the CEO and founder of leading fit-tech company Orbit4. With more than twenty years’ experience within the health and fitness sector, Daniel has created a highly valued digital ecosystem that has the potential to revolutionise the way gym operators manage their estate of fitness assets. The company has developed a broad portfolio of solutions that have the potential to revolutionise the way fitness owners manage their club operations. Orbit4 delivers real-time data to increase financial efficiencies and drives operational excellence at site level.

Working in the Health and Fitness Industry for over 15 years, both in the UK and US, Claire is passionate about inspiring our industry to innovate and to maximise the part that technology can play in getting more people active.

Claire believes that focussing on technology solutions that deliver commercial success goes hand in hand with facilitating millions of people in getting active and is a huge advocate for driving forward the speed of technology adoption and digital evolution within our sector.

Steve Scales has recently joined Gladstone as the Chief Revenue Officer and is responsible for driving revenue forward. With over twenty years of experience in leadership roles within the fitness and leisure sector, most recently, Steve held the position of Director at not-for-profit industry association, ukactive. Here his responsibilities included creating solutions to allow the industry to grow sustainably – highly applicable for his new role at Gladstone.

Maria Adelaide is a highly-respected fitness professional. She is an Instructor Trainer for Merrithew® specializing in STOTT PILATES® Mat, Reformer, Cadillac, Stability Chair and Barrels as well as a qualified-Yoga teacher. Having moved to London from Italy to continue her professional dance career, she first discovered Pilates whilst at the London Studio Centre, the performing art college where she graduated.
Maria Adelaide tailors each class safely and creatively. Her approach focuses on alignment and the connection between fluid-movement and the breath to ensure that her students feel stronger and more flexible with improved physical awareness. Maria Adelaide provides excellent and responsive advice and mentoring to ensure that her students receive first-rate support when preparing for and following their examinations.

Gill Cummings-Bell is director of training provider, Drummond Education. Gill has been a group exercise teacher for over 40 years and has provided education for hundreds of fitness professionals. Gill has considerable skills in the fitness sector, including class development, strategic management, quality assurance, and planning and development.

Gill consults and presents both nationally and internationally, presenting workshops on education and health related topics around the world.

Andy is a highly accomplished CEO with a diverse background in health, technology, and Web3. His expertise in strategic planning, financial management, and project implementation has allowed him to work closely with CEOs, VCs, and stakeholders across various industries. Andy, a thought leader in his field, frequently speaks on Web3's impact on gaming, fitness technology, and web3 opportunities. His passion for innovation and collaboration has driven him to build a world-class core team at Brandxchange and forge strong partnerships with prominent industry players.

Leon is a leading digital fitness consultant, speaker and Technology Solutions Manager at Life Fitness. He bends the digital curve towards clients, offering a unique blend of skills and a flare for commercial insight. Leon has extensive experience of the global fitness industry; he's a computer programmer and has worked in executive IT roles within the banking sector. His knowledge ranges from infrastructure through to strategy and he is immersed in future technologies on behalf of the fitness industry.

Graduate Sports Therapist and Head of Medical Performance at Port Vale FC.

An Osteopath for nearly 20 years, Chris discovered first-hand how easy it is to work too many hours for too little money. He was over £100,000 in debt before he realised the problem was that he had never been trained how to run a successful business. 12 months later, after the right training and support, Chris had grown his income over 650%, and was running a six-figure practice. 9 years later, Chris, and his wife Karene, co-own 7 successful businesses, have trained more than 3000 business owners and are on a mission to create 1,000 heart centred millionaires.

Gill Cummings-Bell is director of training provider, Drummond Education. Gill has been a group exercise teacher for over 40 years and has provided education for hundreds of fitness professionals. Gill has considerable skills in the fitness sector, including class development, strategic management, quality assurance, and planning and development.

Gill consults and presents both nationally and internationally, presenting workshops on education and health related topics around the world.

Jayne Nicholls, multi award winning owner and director of GXT commands a unique position in the education of instructors.

Jayne champions the working instructor providing qualifications and developing programs that allow both emotional and financial rewards. Something of an entrepreneur in the fitness industry she has created a business out of a passion. Starting as a group exercise instructor and personal trainer, Jayne has never been employed, never taught third party programs and always searched for a “better way.” This mind set paved the way for long term sponsorship by Nike as a Fitness Athlete, Red Bull, repeat bookings as a presenter and speaker at conventions and events nationwide. Her leadership demonstrates that you can be both an instructor and a business person and her longevity in the industry provides a proven track record for success.

Rachel Holmes is the Director of Choreographytogo Education specialising in delivering Level 2, Level 3 and Level 4 Qualifications online.

Rachel is the creator of Fitness Pilates, Walkfit™️,Menofit™️ and many Group Fitness Programmes and providing extensive business and social media training for Fitness Professionals.

Catherine is the Operations Director for The Gym Group, leading transformational change and delivering performance across 230 gyms within the UK. Throughout Catherine's career she has gained a wealth experience within the leisure industry, holding positions across Director and C-Suite levels in the Health & Beauty, Football and Golf sectors - Her passion however, is with the fitness industry and works tirelessly with the team at The Gym Group to break down barriers to fitness for all!

Sarah Durnford is the Instructor Experience Development Director at Les Mills UK. Sarah is passionate about creating gold standard education for group exercise instructors and ensuring fitness professionals feel supported in their careers. As an ex-trainer and fitness presenter, Sarah knows the challenges, highs and lows that instructors face.

Having been involved in the exercise and fitness world for over 25 years, with the last 15 years spent in education and a BSc (Hons) in Exercise, Nutrition and Health gained from Roehampton University, it’s fair to say that Jeni has seen a lot of changes within the world of nutrition over the years.

From the fad diets hitting the market to the latest research on how nutrients and supplements can optimise sports performance, nutrition is still seen to be at the forefront when setting any individual goals.

For Jeni, nutrition is more than just the food we put into our mouths.

Yes, it can provide our bodies with the nutrients and energy to function daily, but it can also have a profound effect on our minds and how we view the world, along with aiding the body as it changes and adapts throughout its life cycle.

Paul brings two decades of experience to his role at Future Fit, as a personal trainer, PT manager, consultant and educator. He has created a successful PT business as well as working for some of the leading brands in the fitness industry. As Education Project Specialist at Future Fit, Paul is now involved in the development of bespoke training products that support fitness, health and wellness professionals. Paul is also a writer and presenter and uses these platforms to campaign for improvement of training standards across the industry.

Rachel Holmes is the Director of Choreographytogo Education specialising in delivering Level 2, Level 3 and Level 4 Qualifications online.

Rachel is the creator of Fitness Pilates, Walkfit™️,Menofit™️ and many Group Fitness Programmes and providing extensive business and social media training for Fitness Professionals.

Maria Adelaide is a highly-respected fitness professional. She is an Instructor Trainer for Merrithew® specializing in STOTT PILATES® Mat, Reformer, Cadillac, Stability Chair and Barrels as well as a qualified-Yoga teacher. Having moved to London from Italy to continue her professional dance career, she first discovered Pilates whilst at the London Studio Centre, the performing art college where she graduated.
Maria Adelaide tailors each class safely and creatively. Her approach focuses on alignment and the connection between fluid-movement and the breath to ensure that her students feel stronger and more flexible with improved physical awareness. Maria Adelaide provides excellent and responsive advice and mentoring to ensure that her students receive first-rate support when preparing for and following their examinations.

Rob is the Fitness Director at Third Space, leading all aspects of Fitness & Personal Training for the group. Rob has a wealth of experience in several markets having held senior roles at Holmes Place, Virgin Active, David Lloyd, and Next Gen Australia. His passion for developing people and creating world class member experiences has enabled him and the team to produce a culture at Third Space that enables members and team members alike to be their Personal Best.

Andy Pickles is a prominent figure in the music industry, with a successful career spanning over 30 years, marked by over 15 million record sales and three number one singles. As the Executive Chairman of the Music Factory Entertainment Group, he possesses extensive knowledge of the music industry, gained through his work as a music producer, DJ, and record company executive. Andy also holds the position of CEO at Pure Energy GO, a groundbreaking fitness music company that provides innovative music solutions to gym owners.

Duncan Jefford is a luminary in leisure management and currently Regional Director with Everyone Active, a leading operator managing 220 leisure facilities nationwide.

Renowned for his ability to positively impact business profit, without compromising on quality or service, Duncan has been instrumental in the company’s extensive growth, increasing the number of operational sites eight-fold and growing turnover from £30m to £300m. He is passionate about building effective teams and driving efficiency to create more profitable businesses.

Duncan spent six years in private sector leisure management before joining local authority leisure operator Everyone Active in 2006 and over the last 17 years has been at the forefront of the commercialisation of the local authority leisure sector. Duncan is an advocate of a wholly commercial approach, believing that local authorities must recognise the importance of a profit-driven operational style, or risk closure.

Cheryl is a marketeer with two decades of international experience. She is the co-founder of Action Group, an integrated marketing agency specialising in the fitness sector. Cheryl has worked with more than 100 fitness companies, and a portfolio of more than 500 leisure facilities, affording her a huge breadth of experience.

Under Cheryl’s direction, the agency has spearheaded marketing campaigns for over 100 brands including national advertising campaigns for David Lloyd, corporate communications for Gympass, and large-scale events and consumer PR for group fitness global leader, Les Mills.

Cheryl is also an experienced board advisor to several companies in the fitness and wellness space, guiding on marketing and commercial matters.

Kim currently works as the Head of Student Welfare at London Studio Centre, where she oversees the physical and pastoral well-being of over 300 full time, elite dance students. Kim trained at the Royal Ballet School and worked as a professional dancer before studying Sports Therapy and becoming a Senior Lecturer in Sports Therapy.

After completing an MSc in Dance Science, Kim used her education and experience to work full time with dancers. She has been working with full time dance students for over 10-years, and during this time she has played an integral role in designing curriculum underpinned by dance science principles and with healthy dance practice at the forefront.

Her day-to-day work involves assessing and rehabilitating dance injuries and lecturing in healthy dance practices, dance fitness and injury prevention. Kim now manages the physical support team who provide physical therapies for dancers. In her spare time, Kim is a keen endurance athlete who has completed over 50 marathons, 4 Ironman triathlons and the Marathon des Sables.

Anna excels at helping people get out of their own way, so that they can get unstuck in their lives and businesses. A former Secondary School teacher who set up her own successful enterprise before becoming Managing Director of Heart Centred Business, Anna and the HCB Team have helped thousands of women to create an income, a business and a mindset beyond anything they believed to be possible. With Heart Centred Businesses clients typically increasing their income by £50,000-100,000 within 12 months of implementing the HCB business principles, Anna teaches what works rather than what's popular.

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Josh is the Third Space Head of Education.

His role is to educate, assess and progress their personal trainers whilst ensuring quality across the group.

Lesley is a co-founder of Pilates Teacher Association and has over 34 years’ experience in the UK fitness industry with the last 22 years specialising in the Pilates method of exercise. She is currently a final year student of Psychology with Sport at University of Strathclyde and an applicant for Masters’ of Research. As a co-author on an international research-based peer-reviewed published paper on Pilates teaching practice, Lesley is committed to creating clarity on the variety of teaching practices carrying the name Pilates, to improve research methodology and provide fully informed choices for anyone buying Pilates named products and services. Lesley teaches in the community and at a comprehensive Classical Pilates studio and specifically enjoys working with individuals returning to or starting exercise and those who express displeasure in movement.

Moira is a professor at the University of West of Scotland. As a healthcare researcher, and as Chair of Pilates Teacher Association, Moira is working closely with the sector. She has contributed significantly towards the development of a professional framework for comprehensive Pilates Teachers to provide clarity to the UK Fitness Industry on the variety of teaching practices named "pilates".