United Kingdom - June 2024

United Kingdom - June 2024

For further information on exhibiting contact Lucy Findlay, Event Director.

Saudi Arabia - November 2024

Saudi Arabia - November 2024

For further information on exhibiting contact Lucy Findlay, Event Director

India - February 2025

India - February 2025

For further information on exhibiting contact Lucy Findlay, Event Director

Longevity, preventative health and the silver economy

Wednesday 14th June 10:05 - 10:45

Activating the Nation

Exercise is crucially important for older people, with benefits ranging from social, longevity, health and mental health.

In this session, discover why the fitness industry should not ignore such a vast potential market.

Understand how fitness spaces can be more inclusive and welcoming for older people – including expanding offering to include social opportunities/branding.


Niri Patel

Managing Director


Edwina Brocklesby



Dr Edwina (aka Eddie) Brocklesby is the CE/founder of Silverfit Charity and is the oldest British woman to have completed an Ironman triathlon at the age of 74. She has spent the last twenty years taking part in marathons, triathlons and Ironman races across the globe, has represented GB in many European and World triathlon and duathlon championships, cycled in a 4 women relay of over 3000 miles across America and completed five further Ironman triathlonsEdwina founded Silverfit in 2013, a charity devoted to increasing physical activity and social inclusion for older people – having fun. It has gone from strength to strength and is now a success in 17 venues across 9 London boroughs, with over 500 attending sessions every week, and a high retention rate she puts down to the socialising elementIn April 2018 Brocklesby became a published author with the release of her autobiography, Irongran. Leading to a wide range of coverage on TV, Radio, and in national and local newspapers and multiple magazinesBorn in 1943 Edwina was a social worker for 50 years, educated at the University of Nottingham with a Bachelor’s degree in Economics and then the University of Leicester with a PhD relating to Adoption and Contact.in 2009. Edwina is a mother of three and grandmother of four and in the recent New Year’s Honours list she received the British Empire Medal for services to the Health and Wellbeing of older people.

Steve Powell

Director of Training & Education

Power Plate

A former professional footballer, Steve has over 20 years’ experience in sport and as a leader in global fitness coaching, 121 training, management, leadership and education. A movement and performance specialist, UEFA Licensed Football Coach and international speaker and educator Steve has worked extensively with whole body vibration training and therapy for over a decade, delivering high performance education to elite teams and organisations all over the world.

Lou Atkinson

Research Lead


Muir Gray


The Optimal Ageing Programme

Exhibit at Elevate

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Lucy Findlay

Event Director

+44 (0)7826068242