For further information on exhibiting contact Lucy Findlay, Event Director.
As a sector, we focus our marketing on getting new members and engaging beginners in exercise. But how beginner friendly are the experiences we’re providing? And are we really servicing the needs of inactive communities?In this session, we will shed light on the obstacles that beginners encounter when embarking on their fitness journey. From feelings of intimidation and self-consciousness to lack of knowledge and guidance, we'll uncover the barriers that can discourage individuals from taking their first steps towards an active lifestyle.We will showcase the empowering initiative of This Girl Can Classes, which has created a supportive and inclusive environment specifically designed for beginners.
Learn how these classes are breaking down barriers, fostering confidence, and empowering individuals to embrace physical activity without fear or judgment.Additionally, we'll explore the efforts of leisure operators who are proactively working to provide better beginner-friendly experiences. From tailored programming and welcoming facilities to knowledgeable staff and better booking process, we'll highlight the key learnings other operators can use.We invite session participants to ask our panel questions and share their own experiences, ideas, and solutions. Join us for a thought-provoking session that challenges the status quo and invites a transformation in the way the fitness industry embraces beginners. Together, let's break down barriers, celebrate inclusivity, and create a welcoming environment where individuals can confidently embark on their fitness path and experience the joy of an active lifestyle.
With over 20 years of physical activity and sports development experience, Shelley has been a key member of the EMD UK Senior Leadership team since 2019. As EMD UK’s Chief Operating Officer, she has taken a strategic lead for several key work strands including our system partner relationship with Sport England. Shelley graduated from Brighton University with a BA Hons in Leisure and Sports Studies and in 2014 was one of the first graduates of the Women’s Sports Leadership Academy. She was COO for a social enterprise supporting young people into work through sport and fitness programmes. A qualified group exercise instructor and running coach, she established a running club and ran the London and Loch Ness Marathons.
Claire is part of the This Girl Can campaign team at Sport England where she leads on all activation projects for the campaign which focus on creating or improving on-the-ground opportunities for women to be active within their communities. Claire is passionate about ensuring women are given equal opportunities to be active in ways that work for them, and helping partners within the fitness and leisure sector embed the ethos of the This Girl Can campaign into their own marketing activities and physical activity offerings.
Since starting in the industry in 1996 as a group exercise instructor then onto PT, Fitness Manager, NVQ Trainer & since 2010 Head of Fitness, Sarah has seen a lot of changes! She enjoys being part of a dynamic & forward-thinking senior team within Places Leisure focusing on community, health, fitness, innovation, partnership working & inclusion. The Big Sister Project and This Girl Can initiatives have positively impacted Places Leisure and changed our operating model for the better, for good.
Sarah truly believes that community-based, accessible activity for all is the perfect approach to improve the health of the nation.