United Kingdom - June 2024

United Kingdom - June 2024

For further information on exhibiting contact Lucy Findlay, Event Director.

Saudi Arabia - November 2024

Saudi Arabia - November 2024

For further information on exhibiting contact Lucy Findlay, Event Director

India - February 2025

India - February 2025

For further information on exhibiting contact Lucy Findlay, Event Director

Activating New Demographics and Supporting HealthSeekers

Wednesday 14th June 13:45 - 14:35

Activating the Nation

Out of the retention battleground comes a new way to attract and support the 85% who don't want to exercise at the gym. The HealthCheck and Wellbeing Score are ways to start and nurture relationships with HealthSeekers. Some will become full members of your club in the future. But you can support many more with a HealthSeekers subscription model, grow your business, and help to activate the nation.

This session will discuss how the fitness industry needs to switch focus from selling memberships, stop marketing to the already active, and make use of our existing technology and fantastic staff to support HealthSeekers with their physical and mental health, and to coach them through changing their behaviour for the better.

Speakers

Guy Griffiths

Fitness Industry Retention Consultant

GG Fit

A leading authority on member retention, Guy is on a mission to help more people to be healthier and happier by spreading the word on member-retention initiatives that work.

Since founding GGFit in 2008, Guy has worked with independent clubs, national chains, and low-cost operators. Projects range from data analysis to building retention policies and processes, running coaching workshops and sending member communications. Mystery joining, recruitment, customer feedback and e-learning all complement the core offering.

Guy’s systems background means he can help people understand complex processes and programmes. He also knows what makes people tick, having trained, and practiced as a successful life coach.

Lee Gaskin

National Fitness Manager

1Life

Lee is the Head of Fitness for 1Life, responsible for all aspects of the company’s fitness product and member retention, new member onboarding, gym equipment, personal training and group exercise. A BSc in Sports Science & Management has been followed by over 20 years in the Health and Fitness industry. Having performed various roles within the public, private and leisure trust sectors, Lee has developed a well rounded perspective of the industry.

Lee developed a passion for sport and physical fitness working on the gym floor early in his career and has maintained this passion in subsequent roles. After General Manager roles for DW Fitness First in the private sector, the more recent part of his career has been spent in local authority leisure provision as a Contract Manager. Prior to his current role at 1Life Lee was instrumental in setting up and running a brand new LATC, LeisureSK, which operates the four leisure centres within South Kesteven District Council.

Alexa Passingham

Wellbeing Performance Manager

Wellonomics

Alexa is the Wellbeing Performance Manager for Wellonomics, a company that is driving wellbeing for every body.

Alexa’s background is elite sport and exercise science. Following 10 years of academy football including 2 years at the Arsenal Ladies Academy Alexa moved to America and spent 4 years as a NCAA division 1 student athlete.

Alexa is the Wellbeing Performance Manager for Wellonomics, a company that is driving wellbeing for every body.

Alexa’s background is elite sport and exercise science. Following 10 years of academy football including 2 years at the Arsenal Ladies Academy Alexa moved to America and spent 4 years as a NCAA division 1 student athlete.

Alexa graduated with an honours degree in Exercise Science from East Tennessee State University, a college that is widely known as US olympic training site and a centre of excellence for sports science and coach education.

Following graduation Alexa qualified as a personal trainer and a certified strength and conditioning specialist and joined the Training Shed team. Alexa has progressed from intern to coach to lead coach in her 7 years with the Training Shed as well as playing a key roles in driving the coach education and leading the Wellbeing Score™ conversation.

Now as the Training Shed brand merges with Wellonomics, Alexa moves into the role of Wellbeing Performance Manager to continue the wellbeing conversation, build the community of wellbeing experts and support clients in implementing data driven wellbeing solutions.

Gary Sheppard

General Manager

Parkwood

Gary Sheppard has always held a passion for physical activity since he can remember. He’s had eighteen years of experience in the leisure industry primarily focused in the private sector across a range of roles, fifteen of those years have been spent in management.

His current remit sees him manage a flagship site in the Parkwood Leisure estate. Under his leadership, this site has secured national awards for best in class and local awards for its charitable contributions. It stands out in the Parkwood group for its credible attrition/ retention record and its unsurpassed personal training business.

Gary also holds a wealth of academic qualifications, some highlights include a degree in Leisure Management, a foundation degree in Operations Management, Leadership certification, Prince 2 in Project Management, and personal trainer certification.

Exhibit at Elevate

Are you interested in participating at Elevate
Contact the sales team and see how exhibiting can help your business:

Lucy Findlay

Event Director

+44 (0)7826068242
lucy.findlay@elevatearena.com